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Homeowner's Profile



2006 Profile of Manufactured Housing Homeowners in North Carolina

All figures are averages from a voluntary survey of North Carolina manufactured housing retailers.

  Single Section Multi Section
Total Number of Home Shipped 2,602 11,047

FINANCED & CASH SALES COMBINED

Average Selling Price $22,015 $64,843
Average Square Footage Living Space 837 1,638
Average Cost per Square Foot $26.30 39.60

Site Placement:

       Rental

       Private Land

       Subdivision

 

35%

61%

4%

5%

70%

25%

Number of Persons in Household:

       Adults

       Children

       Total

 

1.65

.29

1.94

1.88

.71

2.6

FINANCED SALES AND CASH SALES

Financed: 40%

Cash:60%

Financed: 61%

Cash: 39%

Average Selling Price

        Financed

        Cash

 

$24,430

$19,602

 

$65,808

$63,916

Average Square Footage Living Space

        Financed

        Cash

 

793

880

 

1,684

1,591

Average Cost per Square Foot

        Financed

        Cash

 

$30.81

$22.28

 

$39.08

$40.17

Site Placement (Financed/Cash):

        Rental Community

        Private Land

        Subdivision

 

33%/36%

67%/57%

0%/7%

 

3%/8%

65%/78%

32%/14%

Number of Persons in Household (Financed/Cash)

         Adults

         Children

         Total

 

1.67/1.64

0/.57

1.67/2.21

 

1.89/1.86

0.9/.52

2.79/2.38

FINANCED SALES ONLY

Age of Head of Household 42 41

Head of Household

         Married

         Single

         Divorced

 

50%

33%

1%

 

77%

11%

12%

Combined Annual Income $46,667 $56,364

Occupation of Head of Household

         Blue Collar

         Clerical/Administrative

         Professional/Managerial

         Retired

         Sales/Service

         Other

 

50%

33%

17%

0%

0%

0%

 

35%

10%

24%

3%

13%

15%

Amount of Down payment* $3,541 $6,239
Monthly Payment $460 $832
Annual Percentage Rate 9.34% 6.90%

Number of Years Financed

         10

         15

         20

         25

         30

 

100%

0%

0%

0%

0%

 

0%

6%

13%

5%

76%

Financed With

         Bank

         Finance Company

         Mortgage Company

 

0%

33%

67%

 

27%

6%

67%

First Time Homebuyer

         Yes

         No

 

50%

50%

 

44%

56%

Prior Residence

        Apartment

        Manufactured Home

        Owned Site-Built

        Rented Site-Built

        Lived with Parent

        Other

 

0%

50%

0%

17%

33%

0%

 

15%

29%

26%

13%

13%

4%

What Brought Buyer to Sales Center

        Friend's Recommendation

        In the Neighborhood

        Newspaper Ad

        Radio Ad

        Television Ad

        Other

 

50%

16%

0%

0%

17%

17%

 

40%

21%

16%

0%

2%

21%

 *Industry average 5% to 10% of purchase price.